In a world overflowing with choices, it’s easy to overlook small details, especially when it comes to everyday products we use without a second thought. But sometimes, those tiny differences carry big consequences. A recent legal battle between two spice companies—McCormick & Co., a giant in the seasoning industry, and Watkins Inc., a smaller competitor—has brought one such detail into sharp focus: the size of their ground black pepper tins.

The Pepper Tin Controversy
McCormick, a household name for generations, stands accused of quietly reducing the amount of pepper in its iconic tin by a significant 25%. What once held about 8 ounces of pepper now contains only 6 ounces—a substantial cut that many consumers didn’t notice at first glance.

Watkins Inc. has taken legal action, claiming that McCormick isn’t just selling less product—it’s using visual deception to make it seem like they’re still offering more. The crux of the issue? Packaging design.

McCormick uses opaque, non-transparent tins that hide the actual volume of pepper inside.
Watkins, on the other hand, uses smaller, transparent containers that clearly show the same 6-ounce quantity.
Despite holding the same amount, McCormick’s larger-looking tin gives the impression of greater value. Watkins argues this is misleading and violates consumer protection laws.

What This Means for Shoppers
For consumers, the impact is real. When comparing the two products side by side, many assume McCormick offers more pepper for the price. But the truth is, both brands now contain the same amount.