The Owner’s Stance
Kevin Scheunemann, the franchise owner, has been unwavering in his defense of the message.
“I’m not looking to offend anyone,” Scheunemann stated in an interview. “This is about respect. Respect for the men and women who served our country, respect for our traditions, and respect for the values I believe in. Everyone is welcome here—the sign doesn’t change that.”
Scheunemann noted the sign had been displayed seasonally for years without issue until it gained national attention. He emphasized it reflects his personal views, not corporate policy.
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